Refinitiv Teams Up with Wizarding World to Launch Collectible Harry Potter Pins, Boosting Employee Engagement & Brand Affinity

NEW YORK – October 26, 2023 – Refinitiv US LLC, a leading global provider of financial markets data and infrastructure, is making a surprisingly magical move. The company, known for powering the world’s financial institutions, is partnering with Warner Bros. Discovery to launch a limited-edition collection of Harry Potter themed enamel pins – and it’s not for retail. These aren't hitting stores; they’re designed exclusively to boost employee morale and foster a stronger sense of community within Refinitiv. You might be thinking, “Financial data and wizarding world? What gives?” Well, Refinitiv is making a bet that tapping into the enduring popularity of Harry Potter can be a powerful tool for internal engagement. In today’s competitive job market, keeping employees happy and connected is key, and Refinitiv is taking a unique approach. “We're all about data, but we’re also about people,” explains Sarah Chen, Head of Employee Experience at Refinitiv. “We realized our team works incredibly hard, and everyone deserves a little bit of fun. Harry Potter is something that resonates with so many, regardless of age or background. It's a shared experience, a bit of nostalgia, and a great conversation starter.” Beyond Spreadsheets: How Pins Drive Connection The idea came about during a brainstorming session on how to improve internal communications and team bonding. Refinitiv’s HR team noted a growing trend of collectible pins amongst employees – a simple, affordable way for people to express their interests and connect with others. “We saw people trading pins from conferences, from personal hobbies,” says David Lee, a project manager involved in the initiative. “It struck us that we could create something similar internally, but focused on a theme everyone could enjoy.” The collection features a range of meticulously designed enamel pins, showcasing iconic characters, symbols, and houses from the Harry Potter series. Think Harry’s lightning bolt scar, the Golden Snitch, the Hogwarts crest, and house-specific emblems for Gryffindor, Hufflepuff, Ravenclaw, and Slytherin. “We wanted to make sure the pins were high quality and truly reflected the magic of the books and films,” explains Chen. “We worked closely with licensed artists to ensure the designs were accurate and visually appealing. These aren’t cheap trinkets; they’re collectible items we think people will genuinely appreciate.” More Than Just a Collectible – A System for Recognition & Reward But the pins aren't just about aesthetics. Refinitiv has implemented a smart system for distribution and usage. Onboarding Boost: New hires immediately receive a “Welcome to Hogwarts” pin – a fun icebreaker and symbol of their inclusion into the Refinitiv family. Recognition Program: Pins are awarded to employees who demonstrate core company values – innovation, teamwork, and customer focus. A “Golden Snitch” pin signifies exceptional performance, while a “Loyalty Shield” pin recognizes long-term commitment. Team Building Challenges: Teams participate in internal “Triwizard Tournament” style challenges, earning pins for completing tasks and achieving milestones. This fosters collaboration and friendly competition. Trading & Community: Refinitiv has created internal online forums and physical "Pin Boards" in each office where employees can trade pins, share stories, and connect with colleagues. “We’re seeing a real buzz around these pins,” says Lee. “People are proudly displaying them on their lanyards, backpacks, and even on their desks. It’s a small thing, but it’s making a big difference in the overall office atmosphere.” Why Harry Potter? The Magic of Shared Experience The choice of Harry Potter wasn’t arbitrary. Refinitiv’s research revealed a significant overlap between the series’ fanbase and its employee demographics. “Harry Potter is a cultural phenomenon that transcends generations,” explains Chen. “It's a story about courage, friendship, and overcoming adversity – values that align with our own company culture. Plus, let's be honest, who doesn’t love a little bit of magic?” The campaign has already generated positive feedback from employees, with many praising the company for taking a creative and thoughtful approach to employee engagement. “It’s a really nice touch,” says one Refinitiv employee who wished to remain anonymous. “It shows that the company cares about us as individuals and is willing to invest in creating a fun and positive work environment.” Refinitiv: Data-Driven Innovation Extends to People While Refinitiv is best known for its financial data and technology, this initiative demonstrates its commitment to innovation in all areas of its business, including employee experience. The company believes that happy and engaged employees are more productive, creative, and loyal. “We're a data-driven company, and we’re constantly looking for ways to improve our processes and outcomes,” says Chen. “We’re tracking the impact of this campaign on employee morale and engagement, and we’re confident that it will be a success. It’s a reminder that even in the world of finance, a little bit of magic can go a long way.” Refinitiv plans to expand the pin collection over time, adding new designs and themes based on employee feedback. They’re also exploring other ways to leverage pop culture to enhance the employee experience. “This is just the beginning,” says Lee. “We’re excited to see where this initiative takes us.” About Refinitiv Refinitiv US LLC (www.refinitiv.com) is a leading global provider of financial markets data and infrastructure. They power the world’s financial institutions with access to the information, insights, and technology they need to make informed decisions. Refinitiv is headquartered at 28 Liberty St FL 58, New York, NY, 10005-1457, UNITED STATES, and can be reached at 770-964-6545.